Know Your SWOT

SWOT analysis is a useful concept not only for conventional marketing to understand a business or brand positioning, but also for career development when we want to get clarity on our strengths, weaknesses, opportunities, and threats. As we become aware of what we are good at or not, we know exactly where to look and what to improve without wasting precious time and resources on things that create less value. Let’s dive into each of the four elements of a SWOT analysis on a career level.

Strengths are what we are good at and may have something to do with our passion and preference. When we enjoy what we do, we already win half the battle because very often we don’t need to over stress ourselves to hit the finishing line. Our passion comes into play naturally and gives us great motivation to do more and better like a self-sustaining engine.

Weaknesses may be more obvious to others than ourselves because sometimes, we are being defensive or too proud to admit our flaws. It takes courage to face our weaknesses. Once we become aware of what we lack, we would know how to better up. However, building up on strengths may come easier than weaknesses due to the absence of passion.

Opportunities arise when we figure out how to turn strengths into our competitive edge in the workplace. Finding a job and being in a field that require our natural ability and align with our passion can maximize engagement and growth tremendously. This environment encourages and enables further development of what we excel in, which eventually becomes our unique competitive edge.

Threats appear when there is a gap between performance and expectation. For instance, if we prefer crunching numbers, analyzing data, and creating reports, working in an environment that requires lots of interpersonal skills handling live interactions with customers or front-line staff may not be a good match for our strengths and preferences. We may find ourselves struggling to deliver what is expected and even when we bend over backwards to do the job, we still miss the target or feel frustrated to keep going.

Knowing your SWOT therefore is critical to ensure finding the right job fit that appropriately empowers engagement, motivation, growth, and success in your career path. There are psychometric tools such as DISC, Enneagram, MBTI to help you find your SWOT. For deeper learning about yourself, professional coaching can take your self-awareness to a higher level so that you can make the right decisions not only for career development but your entire life planning as well. Come talk to us at HIbodhi only if you want the best for yourself.

SWOT 分析是一個有用的概念，不僅可以幫助傳統行銷了解企業或品牌定位，還可以幫助我們了解自己的優勢、劣勢、機會和威脅時的職涯發展。 當我們意識到自己擅長什麼或不擅長什麼時，我們就會確切地知道在哪裡尋找和改進什麼，而不會在創造較少價值的事情上浪費寶貴的時間和資源。 讓我們深入探討職業層面 SWOT 分析的四個要素。

優勢是我們所擅長的，可能與我們的熱情和偏好有關。 當我們享受所做的事情時，我們就已經成功了一半，因為很多時候我們不需要給自己太大的壓力就能到達終點。 我們的熱情自然而然地發揮出來，給我們巨大的動力，讓我們像一個自我維持的引擎一樣做得更多更好。

別人對我們自己的弱點可能了解得更清楚，因為有時侯，我們出於防禦性或過於驕傲而不願意承認自己的缺點。我們需要勇氣去面對自己的弱點。 一旦意識到自己缺乏什麼，我們就會知道如何做得更好。 然而，由於在此過程中缺乏相對的熱情，增強優勢可能比劣勢來得更容易。

當我們弄清楚如何將優點轉化為工作場所的競爭優勢時，機會就會出現。 當找到一份工作或進入一個配合自己才能並與熱情一致的領域，便能以最大力度地提升參與度和成長空間。 這種環境鼓勵並促進持續發展我們擅長的實力，最終會成為我們獨特的競爭優勢。

當績效與期望之間存在差距時，就會出現威脅。 例如，如果我們更喜歡處理數字、分析數據和創建報告，那麼在需要大量人際交往能力，來處理與客戶或前線員工的即時互動環境中工作時，可能不太符合我們的優勢和偏好。 我們可能會發現自己很難實現預期業績，即使已竭盡全力應付工作，我們仍然無法實現目標，或對繼續前進感到沮喪。

因此，了解您的 SWOT 對於確保找到合適的工作至關重要，從而適當地增強您職業道路上的參與、動力、成長和成功。 利用 DISC、九型人格、MBTI 等心理測量工具可以幫助找到您的 SWOT。 為了更深入地了解自己，專業的導師可以將您的自我意識提升到更高的水平，不僅可以為您的職業發展，更可以為您的整個人生規劃找出正確的方向。 如果您想為自己爭取最好的，請來 HIbodhi 與我們交談。